Billboard Advertisement:
Concept:
A good billboard is always making you pulling out your phone (if you’re in the passenger seat!) and googling to find out more once you’ve driven past, or every time you drive past again, make you want to look longer and harder, to get maximum information before you miss it. It doesn’t give away anything, but hooks you. With our billboard for The Bang Bang Club, we obviously want to do just that.
Paparazzi in a sense is basically just celebrity porn. People get a thrill out of seeing these photographs of your favourite celeb going to the grocery store or the petrol station. This can be translated back into The Bang Bang Club of “apartheid porn.” You see it and have an emotion incited in you. The Kevin Carter’s quote “All those people who say it's our job to just sit and watch people die. They're right,” can be seen as an indication of that concept. At the end of the day, they (and ourselves) are just passive consumers.
Greg Marinovich’s photo serves as the focal point for this billboard. The fire is quite eye-catching, almost like a fire going on in your neighborhood.
Simplicity speaks for itself. Often times, people find it very easy to forget what apartheid looked like. They don’t have to face it every day, so why ponder on it. This billboard also serves as putting up a photo of “every day” apartheid and leaving it there for people to consume.
